Chapter 1The Changing Face of Marketing

Online marketing can be simply defined as promotional activity on the Internet, including email. It can take many forms, including search engine marketing, email marketing, online advertising, social media, and affiliate marketing. This book will dedicate a chapter to each of the core disciplines vital to implementing a successful online marketing plan. We’ll cover what’s important in building a long-term, stable, and profitable online business, using tried and tested techniques, as well as some of the newest approaches.

Before you jump in and get your hands dirty, there are some overarching principles of online marketing that you need to appreciate before you embark on your first campaign. If you’re already ...

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