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Online Marketing Inside Out by Shayne Tilley, Brandon Eley

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Chapter 9Tying It All Together

You’ve now learned about the many facets of online marketing—hopefully you’re champing at the bit, ready to start campaigning!

Before you do jump out of the gates, we’re going to take some time to plan your marketing strategy. Without some solid planning, you’ll could end up running around in circles, unable to establish where the finish line is. In this chapter, we’ll look at how to set realistic long- and short-terms goals for your online activity, and explore some methods of how to develop your own online marketing plan.

What have you learned so far?

Let’s review what you’ve learned to this point.

Achieving the Best Possible Reach

You’ve learned how to write and distribute traditional press releases, that there ...

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