Q
Qualitätsfaktor 277
R
Real Time Advertising (RTA)
Definition 319
im Online-Marketing-Mix 322
Mediaplanung 320
Verkaufsprozess 321
vs. Display Advertising 320
Real Time Bidding (RTB)3, 319, 340
Realtime Blacklist (RBL)380
Reconsideration Request 622
Redaktionsplan 105
Referral Traffic 220
Regression, lineare 570
Remarketing/Retargeting, Definition 36
Reputation, Kennzahlen 57
Residuen 570–571
Responsive Design 386
Responsive Search Ads (RSA)259
Responsive-Search-Anzeigen, Tipp 260
Responsive Webdesign 122
Retail Media Advertising 324
Herausforderungen 325
Konzepte 325
Technologien 325
Definition 412
Retargeting-Kampagnen 340
Retention-Rate 513
Return on Advertising Spend 30
Return-on-Investment ...
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