Being Seen in All the Right Places
To get the word out about your brand, you want to make sure you’re seen in all the right places. Of course this means adding your online presence on Facebook and Twitter, current popular favorites, but history suggests these sites won’t stay popular forever. Where else should you focus your efforts?
Change is the only thing we can depend on when it comes to online communication, particularly social networks. Your best approach is to become an early adopter of as many sites as possible without sacrificing too much of your time.