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Online Reputation Management For Dummies by Lori Randall Stradtman

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Securing Your Brand’s Accounts

People often set up their brand accounts in a perfunctory fashion, not realizing that the little decisions they make along the way can create problems later on. Since your online reputation management strategy must begin with a secure foundation, I suggest reading through the following sections so that you have a good handle on how to set up your brand’s accounts more securely. The key is to make sure that you have full control over your accounts, not someone who’s working for you at the moment. Protect your interests more fully with these tips.

Registering your domain(s)

One of the most important decisions you will make in connection with having control over your online reputation management is really simple and easy to implement! The flip side of that good news is that if you’re considering entrusting that information to a third-party vendor, such as a site designer, you need to get that party to transfer those rights and responsibilities right back to your organization. It’s a fairly simple process that varies a little bit with each service but is really important to do.

If you haven’t registered your intended domain(s) yet, I strongly advise you to review Chapter 6 before you do. There I show you how to use search engine optimization (SEO) keywords more effectively.

Where you register is important. You will always make a better decision when you consider the Internet in terms of the American Wild West. Wear a cowboy hat and pin a silver star to ...

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