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Online Reputation Management For Dummies by Lori Randall Stradtman

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Defining Social SEO

Search engine optimization (SEO) is the process of improving the visibility of a website or web page in search engines’ regular search results. In plain English, it means using keywords, content, and links to get your organization or name to appear closer to the top of the page when somebody Googles your name or keywords. I tell you a lot more about that and share tips with you in Chapter 6. It’s essential to your online reputation management, so please give it your best shot. I promise it’s easy to learn and start using in less than an hour.

Social SEO, on the other hand, is a brand-new term that is sometimes referred to as social media optimization. Now that social media has become mainstream, relevant and credible news and information often break on social networks like Facebook and Twitter. This term is a new designation that’s emerging among seasoned SEO veterans, in recognition of the shift that social media is bringing to the search algorithms

Social SEO is sometimes referred to as “social media optimization.” Because relevant and credible news and information breaks in social networks, Google and the search engines now value “temporal relevance” — meaning that fresh and new information, must be more important. Therefore old content has significantly lost search value. Old websites used to rank in search engines because of old practices around keywords, content, links, and other factors. Currently that is still true, but it’s not enough. Content needs ...

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