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Online Reputation Management For Dummies by Lori Randall Stradtman

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Establishing Your Brand Online

It may not seem like it, but if you’re trying to establish your brand online right now, you are absolutely in the right place at the right time. It may seem that the rest of the world has beaten you there, but nothing could be further from the truth. In terms of legal considerations, social media analytics, and even in terms of culture, new media (social media networks, blogging, press reports, content marketing, and so on) is still in its infancy.

Facebook has become mainstream. You may have already discovered that your parents or even grandparents are socializing with their friends or doing business on Facebook. However, Facebook is only one small part of the picture. There’s a lot more to managing your online reputation than making sure you’ve removed goofy pictures from your Facebook page or discouraging distant friends from posting questionable comments on your Wall.

remember.eps Everything you need to know about moderating your Facebook content is in Chapter 11. Help is on the way if your New Year’s Eva gala was a popular event online and your friends are still posting the pictures to prove it!

Don’t just focus on Facebook. You want to distribute your brand as widely as possible. Positioning your brand in more than a couple of places online provides the following benefits:

Makes it easier for people to find you or your business online: Social networks have ...

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