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Online Reputation Management For Dummies by Lori Randall Stradtman

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Improving Your SEO and Why It’s Important

Search engine optimization (SEO) is the art and science of helping people to find your website more easily via search engines like Google. This is important for taking charge of your online reputation management because making your site the most prominent source for information about you gives you a huge advantage in defining your reputation online.

You have a reputation to establish and maintain. There’s no better way to establish yourself than to have a vibrant, well-maintained site where people can find you easily.

If you want effective online reputation management, there’s no better way than having lots of traffic coming to your site to show who you are, what you do, and whom you do it for. And the best way to do that is to make your website optimized.

remember.eps Joke: “Where’s the best place to hide a dead body?” Answer: “On page 3 of Google’s search results.” The only way to be influential is to be found via search engines!

There are a number of search engines out there, so SEO can seem a little overwhelming. I have good news, however: You really need to pay attention to only two search engines, Google and Bing.

If you can win Google and Bing’s affections, you’re set in the world of search engines because all the other major search engines in the Western world get their information from these two big kids on the block:

Yahoo! gets its information ...

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