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Online! The Book by Wendy Taylor, Chris Pirillo, John C. Dvorak

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Advanced Steps: Maximizing Your Online Profits

Your Web site is up and running, and you're leveraging secondary sales channels, such as eBay. Sales are good, but you want to turn your online business up another notch. To succeed, you'll need to expand your activities and focus.

Direct Marketing

Once you capture a customer, don't let go. To encourage repeat business, collect customer data and market additional products and services to your buyers. Done correctly, you'll develop a loyal customer base.

Sales Announcements

Leverage your customer list and notify buyers when you have new goods for sale. You can easily point them to an auction listing or to your store. Remember, the more repeat buyers that transact through your store, the less in listing ...

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