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Online! The Book by Wendy Taylor, Chris Pirillo, John C. Dvorak

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Online Marketplaces

There are many different varieties of online markets. Some of the general categories include person to person, business to consumer, online store sites, discount sites, comparison shopping sites, and dealer direct sites.

Person to Person

Online marketplaces that enable individuals to auction/sell their secondary market goods. Most support multiple sales formats, from auction to fixed price. They are popular for both practical, consumer goods and rare, one-of-a-kind items. They have evolved into venues for small merchants and bigger businesses.

Business to Consumer

These online marketplaces are for the auction of discounted consumer goods consigned to the site by the manufacturer. These items are often refurbished or discontinued ...

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