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Online! The Book by Wendy Taylor, Chris Pirillo, John C. Dvorak

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Choose Your Sales Channel Strategy

The Web is unique in that it offers you multiple ways and multiple locations to sell your products. You can use this to your advantage if you understand the benefits of the different online sales formats and channels available to you.

Online Store Sites

Run an independent storefront within the context of a large marketplace, which attracts a critical mass of buyers shopping for both practical consumer goods and collectibles. Sell at a fixed price in volume.

Auction Marketplaces

Inexpensively market and sell your products to a worldwide audience in auction and/or fixed-price formats. Sell practical goods or collectible items. Enable competitive bidding on your items and achieve the truest market price. Acquire ...

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