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Online! The Book by Wendy Taylor, Chris Pirillo, John C. Dvorak

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Start Thinking

Before you can do anything, identify who you are and what you want to deliver to your readers. What do you find to be fun and/or interesting? That is to say, what topic or topics do you want your e-zine to cover? The world is your oyster, and if you want to publish a newsletter on oysters of the world, be my guest. If you have a fascination with paper airplanes, then why not write about them? Nobody's stopping you, and nobody should stop you. Here are a few things you should keep in mind when choosing your subject matter:

  • Am I excited about my topic? If not, don't even start. Even those of us with passions find it frustrating to continue at times. When passion isn't there to begin with, those frustrations are only intensified. ...

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