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Online! The Book by Wendy Taylor, Chris Pirillo, John C. Dvorak

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Syndication: Write Once, Read Anywhere

Some Net prophets claim that content will be king. I, for one, agree with them. For as many Web pages as there are on the Internet, very few worthwhile resources are available. Businesses are constantly struggling with ways to get visitors to return to their sites, but without good reason, most surfers won't come back. I've already covered how email publications take care of this problem, but how can you take this application to the next level? How can you acquire income without working any harder? It's not too good to be-true—it's syndication!

Pick up a newspaper. Chances are it's filled with syndicated features, editorials, and everybody's favorite—comics. These artists and writers don't spend their time ...

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