The Origins of Content Management

The need to organize the mess became apparent. In response, a new category of product was born—content management. A proliferation of start-up companies (nearly 200 at one point) claimed the territory. Few accomplished their mission.

Most of the solutions were limited in scope. They focused on one small aspect of the problem. They aimed low instead of addressing the bigger challenge—to create content in parallel.

This could be compared to the transition from horse and buggy to automobile. At the outset, manufacturers couldn't build enough automobiles quickly enough. Each car required the assembly of hundreds of parts. One person would craft the car, doing all the various assembly tasks from the beginning to the ...

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