Notes and BibliographicReferences


Paul Smith, Lead With A Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire (AMACOM, 2012).

Robert McKee, Story: Substance, Structure, Style and Principles of Screenwriting (Methuen, 1999). This is an extraordinarily readable and humbling book, which deserves its status as the definitive guide to the craft. Erudite, expert and thorough, it presents the principles and pitfalls of storytelling in a clear and engaging way.

The Beginning

Why Story

The ‘interpreter’ was discovered by a neuroscientist called Michael Gazzaniga, whose work is summarised in Jonathan Gottschall’s ...

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