8
Getting from Here to There
By this point in the book, you may be persuaded that your business model needs to open up and incorporate the benefits of intermediate markets for innovation and IP, while managing the risks associated with those markets. However, there is undoubtedly a nagging voice in the back of your mind that wonders whether, and how, to get from the business model you have today to the more open business model to which you aspire.
One path to get to there involves a review of the business model framework in chapter 5. Review your own business model, and determine where your model currently fits. Then carefully examine the next ...
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