Phyllis Speser, JD, PhD, RTTP
How You Make Money—the Framework
Today, technology is almost a commodity. There is a lot of it around. If a small and medium enterprise (SME) is looking to in-license or buy, it often is a “buyers’ market.” It is a good time to be cherry picking or just building a portfolio to scare off and fend off competitors.
Most of the technological inventions out there will never make it to market. There are all sorts of reasons why. The most common reasons are:
- (1) The inventions are immature, which means they suffer from high technical risk (will they work?); and
- (2) The market is uncertain (will products and services based on them sell?). This technical and market risk increases the discounting ...
Get Open Innovation Essentials for Small and Medium Enterprises now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
