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Open Innovation: New Product Development Essentials from the PDMA by Serdar Durmusoglu, Charles Noble, Abbie Griffin

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7 COLLABORATIVE INNOVATION ACROSS INDUSTRY-ACADEMY AND FUNCTIONAL BOUNDARIES: HOW COMPANIES INNOVATE WITH INTERDISCIPLINARY FACULTY AND STUDENT TEAMS

Jelena Spanjol, PhD

Associate Professor of MarketingCollege of Business AdministrationUniversity of Illinois at Chicago

Michael J. Scott, PhD

Associate Professor of Mechanical EngineeringCollege of EngineeringUniversity of Illinois at Chicago

Stephen Melamed, IDSA

Clinical Professor of Industrial DesignCollege of Architecture, Design & the ArtsUniversity of Illinois at Chicago

Albert L. Page, PhD

Professor Emeritus of MarketingCollege of Business AdministrationUniversity of Illinois at Chicago

Donald Bergh, AIGA

Adjunct Assistant Professor of Graphic DesignCollege of Architecture, Design & the ArtsUniversity of Illinois at Chicago

Peter Pfanner, IDSA

Executive DirectorInnovation CenterUniversity of Illinois at Chicago

7.1 Introduction

A recent global survey conducted by the Fraunhofer Society and the University of California Berkeley (Chesbrough and Brunswicker, 2013) indicates that 78 percent of large, public firms in Europe and the United States practice some form of Open Innovation (OI). Most organizations, furthermore, focus on inbound OI activities, where outside sources (such as customers or alliance partners) provide significant and critical input into a firm's new product development (NPD) process. Yet, despite organizations embracing collaborative forms to enhance their NPD portfolios, organizations in the survey also ...

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