Part I. A FRAMEWORK TO SPUR INNOVATION AND GROWTH
In this first half of the book, we explore a number of fundamental concepts that support Open Services Innovation. Chapter One has considered the impact of commoditization in products and the shortening lives of products in the market. In Part One, Chapter Two shows the need to adopt a services approach to your business, whether you make a product or a service. Chapter Three details co-creation, a new way to innovate with customers. Chapter Four shows the value of openness in services innovation. And Chapter Five explains how your business model will change as a result of Open Services Innovation. Part Two will then integrate all of the concepts explored in this part.