Chapter 8 Scale Your Networked Organization
When Havas bought John Winsor’s company, Victors & Spoils, John had high hopes that the new owner would catalyze and scale change throughout the entire enterprise. To kick off the change effort, V&S had introduced into the organization a new internal marketplace platform, called Havas Crowd. The idea was simple: anyone inside Havas could upload a brief onto the platform, describing a problem that needed solving or a project on which they needed help or input. And anyone in the organization could respond to any brief. Yet the platform was dead on arrival. Not one of Havas’s three hundred local CEOs would allow its use. Why?
This book in part has been our attempt to answer that question. So many ...
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