In this chapter, we have learned how to enable standard shipping options and how to begin using established package delivery companies like UPS, and USPS. As you may notice, setting up shipping methods is not difficult; the real issue deciding which method(s) to apply. Shipping is generally the most problematic area for an online business and the success is also determined by the quality of the parcel service. The aim should be to minimize the shipping problems to maximize the customer satisfaction.
In the next chapter, we will learn how to promote a store by using coupons, special bulk purchase discounts, item based discounts, etc.