A store can use the most advanced online store software, apply very good competitive prices, but still be unsuccessful due to insufficient customer relationship management. Thus, solving customer problems and grouping customers in segments are key for success.
An online store owner can need more than one login to manage different tasks on the store. For example, while a user takes care of orders, another can only enter and change information for products. OpenCart basically provides the ability to create new users with different permissions.
In this chapter we shall learn about: