Chapter 2

1. Our conception of risk comes from Risk-taking behavior by J. Frank Yates.

2. For more information on reference outcomes see Yates 1992.

3. See the psychological risk tolerance scales developed by Kogan and Wallach 1964. It has been used in consumer contexts by Hensley 1977 and Schaninger 1976.

Chapter 4

1. See Management control systems: performance measurement, evaluation and incentives by Ken Merchant and Wim Van der Stede.

Chapter 5

1. See Business Dynamics, System Thinking and Modeling for a Complex World by John D. Sterman

2. See the article by Miller, Dawsey, and Davis available at: https:// ...

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