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Operations Management: Processes and Supply Chains, 12th Edition by Larry P. Ritzman, Manoj K. Malhotra, Lee J. Krajewski

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Case The Pert Mustang

Roberts Auto Sales and Service (RASAS) consists of three car dealerships that sell and service several makes of American and Japanese cars, two auto parts stores, a large body shop and car painting business, and an auto salvage yard. Vicky Roberts, owner of RASAS, went into the car business when she inherited a Ford dealership from her father. She was able to capitalize on her knowledge and experience to build her business into the diversified and successful mini-empire it is today. Her motto, “Sell 'em today, repair 'em tomorrow!” reflects a strategy that she refers to in private as “Get 'em coming and going.”

Roberts has always retained a soft spot in her heart for high-performance Mustangs and just acquired a 1965 Shelby ...

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