In some greenfield housing projects, the business case may be the most
straightforward—th ere is no infrastructure already in place, construction costs
are competitive, and there may be interest in integrating broadband services into
the overall community plan.
But greenfield communities are a small percentage of customers—about 2% in
North America, for example. This means that companies evaluating the use of
FTTP or other fiber-based broadband access systems, must look at ways to phase
in the new systems, operate a hybrid network until all homes are passed, meet
unbundling and other regulat ory requirements, market their services possibly
against establish ed competitors, and continue to modify their network to meet
new service requirements or opportunities. ...