© Steven Flinn 2018
Steven FlinnOptimizing Data-to-Learning-to-Actionhttps://doi.org/10.1007/978-1-4842-3531-7_1

1. Case for Action

Steven Flinn1 
(1)
Brenham, TX, Brenham, Texas, USA
 

Or more precisely, this chapter is all about the case for data-to-­learning-to-action! We touched on “Why Now” in the introduction—here, we will take a much deeper dive into that subject. A fundamental maxim of change management is that organizations will not take a new direction or take on a new approach unless there is genuine dissatisfaction within the organization with the status quo situation. This chapter provides plenty of reasons why there should be cause for concern about the current state and should help serve to get the optimizing data-to-learning-to-action ...

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