In the last chapter, we reviewed how the expected value of the learning that influences a decision in a data-to-learning-to-action process can be quantified. This chapter will introduce the concept of total value, which includes learning value, and describes how optimizing expected total value across an organization’s portfolio of investment opportunities is the path to optimizing the organization’s long-term performance.
Total Value
Projects and activities such as building a new manufacturing plant or hiring people are investments that are expected to generate value for the ...