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Opting In: Lessons in Social Business from a Fortune 500 Product Manager by Ed Brill

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A. IBM Social Computing Guidelines

In the spring of 2005, I participated in an IBM internal group effort—using a wiki and other social tools, of course—to create a set of guidelines for all IBMers who wanted to blog. These guidelines aimed to provide helpful, practical advice to protect both IBM bloggers and IBM. Over seven years, the guidelines have only been updated twice—in 2008 and again in 2010—to keep pace with evolving technologies and online social tools and to ensure that they remain current to the needs of employees and the company. These efforts have broadened the scope of the existing guidelines to include all forms of social computing, while ensuring they remain current to the needs of employees and IBM.

The guidelines were created ...

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