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Opting In: Lessons in Social Business from a Fortune 500 Product Manager by Ed Brill

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2. The Social Product Manager

Different organizations define the role of a product manager in diverse ways, but the core job responsibility is to manage the lifecycle of product and service offerings—things a company sells to customers. From concept to introduction to maturity, product or brand managers are responsible for the care and feeding of their solutions, making key strategic decisions that result in success or failure.

Product management is a fascinating discipline. Waking up every morning to new challenges, market conditions, innovations, and having to make sense of it all is demanding yet exciting. The decisions made by product managers affect every other part of an organization, yet the product manager often has no direct responsibility ...

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