3. Self, Product, or Company

A candid admission: I did it for the ego.

When I first discovered online communities in the context of my work, my participation was motivated by recognition. I was young, inexperienced, and looking to make myself indispensable. As mentioned in the preceding chapter, I also had a strong sense of the truth; perhaps in this context it could be described as self-righteousness or bluster.

The need to feed my ego has long since dissipated, but it leads to the central topic of this chapter: Is the social product manager acting individually, as a product advocate, as a company spokesperson, or as a combination of all of these? Answer: The combination makes for a successful social product manager.

My first job in information ...

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