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Opting In: Lessons in Social Business from a Fortune 500 Product Manager by Ed Brill

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7. Tools of the Trade

Movie director Woody Allen once said that “80 percent of success is just showing up.” Social product managers can have a profound impact on their marketplace, their reputation, and their influence, simply through “showing up” and participating.

By opting in to the conversations already taking place about your product, or within your marketplace, you can learn firsthand about trends, interests, pain points, and successes. You can decrease the distance between you and your customers, prospects, suppliers, and partners. You can wield knowledge and data from broad interactions, not just from the last customer meeting in which you participated.

In short, the social product manager can be omnipresent. This chapter explores how, ...

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