O'Reilly logo

Opting In: Lessons in Social Business from a Fortune 500 Product Manager by Ed Brill

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

8. In Real Life

Want to prepare for a career in politics? Try product management.

Shaking hands and making eye contact with customers and prospects is critical real-world campaigning for the social product manager. Typically, these interactions come with an expectation to meet or exceed the customer’s requirements in a timely manner.

Thus far, Opting In has focused on social business tools as the approach to connecting with the marketplace. However, in this chapter, the lessons learned come from the real world. Meatspace, what Internet users adoringly call real life (as opposed to cyberspace), is an important component of the social product manager’s ability to achieve. The examples here showcase face-to-face interactions with organizations and ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required