8. In Real Life

Want to prepare for a career in politics? Try product management.

Shaking hands and making eye contact with customers and prospects is critical real-world campaigning for the social product manager. Typically, these interactions come with an expectation to meet or exceed the customer’s requirements in a timely manner.

Thus far, Opting In has focused on social business tools as the approach to connecting with the marketplace. However, in this chapter, the lessons learned come from the real world. Meatspace, what Internet users adoringly call real life (as opposed to cyberspace), is an important component of the social product manager’s ability to achieve. The examples here showcase face-to-face interactions with organizations and ...

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