10. Risk Management in Social Business

Opting In’s subtitle is “Lessons in Social Business from a Fortune 500 Product Manager.” Over the past decade, my IBM colleagues and I have developed a deep understanding of the social business space, through thousands of interactions with clients, building tools, growing a business, and experiential immersion. As with every organization around the globe, there is always room for improvement. At IBM, we regularly apply our “lessons learned” in the evolution of our business, resulting in continuous adaptation and improvement.

Lest anyone walk away from this book thinking that social business is all upside, this chapter is an opportunity to examine some of the risks and concerns, at least as they exist at ...

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