11. Putting Opting In into Practice

After ten chapters, the promise and opportunities of social business are pulsing through your veins. You understand the affinity that product and brand managers have for all things social, both in the marketplace at large and within your organization. You are ready to jump into social sites, start playing offense, and activate your advocates.

Only one question remains: What now?

This final chapter addresses how to apply the concepts explored throughout Opting In as part of the daily performance of your work, in three sections:

1. A fictional brand manager named Samantha shows what the typical day in the life of a social product manager offers.

2. How to use the “lessons learned” from throughout Opting In.

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