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CHAPTER

1

Data Integrations Overview

Data is an extremely valuable frontier for the enterprise. Some companies have pulled away from their competition because of their use of data. They understand the value the information brings in making things more efficient, knowing their customers, and advancing their products based on known needs. Data can be a powerful tool in driving business decisions and providing tremendous value. The question is how to harness this data and the power of the information.

There are two ways of approaching the data: a technical one, which will be covered in this book, and a business one. The business approach means that ...

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