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Orchestrating Experiences by Chris Risdon, Patrick Quattlebaum

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CHAPTER 7

Images

Identifying Opportunities

Opportunities Are Not Solutions

What Is an Opportunity?

Opportunities, Intent, and Timing

Communicating Opportunities

Coda

CHAPTER 7 WORKSHOP: Opportunity Identification and Prioritization

Workshop Objectives

Example Pitch to Participants

Agenda

Preparing for the Workshop

Running the Workshop

After the Workshop

When you look across the range of experiences that people have in their journeys, patterns will emerge. You will see commonalities in what people need and how they want to interact. You will also discover many gaps and inconsistencies in how your organization supports those needs, behaves in different ...

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