Categories of Stretch Opportunities
The following is a brief summary of demand stretch opportunities:
- Significant growth. Many companies face significant short-term growth spurts or several annual spikes in demand. Take the volume increases described in the Amazon.com chapter (chapter 1). Such volume increases may occur even in mature companies for specific product segments. While the timing of these demand fluctuations may be predictable, the magnitude may not be as evident. Clearly, dealing with spikes in demand and hypergrowth periods requires high system agility.
- Product launches. Many new and exciting products are entering the market, including new toys, cutting-edge computers, new books, and more. Visualize the logistics challenges faced ...