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Orchestrating Supply Chain Opportunities by Ananth Iyer

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Gizmo’s History

Max recalled how it all began with an observation and a few thoughts. He and his best friend from high school, Jake, were sitting around dreaming of greatness as they got ready for their first jobs out of college.

“I love listening to music,” Max said, “but I hate buying all those CDs for $15 a pop. Plus, I don’t have room to store them all!”

“Yeah, I hear you,” said Jake. “There are other problems, too. I can never find the song I want to listen to, and most of my CDs get scratched quickly, so it’s a waste of money. And by the way, I hate when I buy a CD for a single song and get stuck with 10 other tracks that are terrible.”

“Yep, very true” said Max. “But what if there were a technology that could somehow digitize all the music, ...

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