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Orchestrating Supply Chain Opportunities by Ananth Iyer

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The Christmas Stretch

Max smiled to himself. Orchestrating stretch innovation was the catalyst for Gizmo’s early success. They did it by taking risks and breaking a few rules in product design, being flexible with manufacturing, and driving agility in every supply chain process. The mass-customized approach was the undiscovered territory, and skeptics said, “It’s impossible,” “It has never been done successfully,” and “It will take too long and cost too much”…but they did it! Gizmo launched a killer product with a unique consumer-centric value proposition in just 10 months. The answer was agility of process, supply chain, and systems; flexibility of thought processes, culture, and decision making; and real options created from unique capabilities ...

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