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Introduction: Orchestrating Supply Chain Opportunities
Chapter 1: Amazon.com—Orchestrating Stretch Demand: How Amazon.com Saved Christmas
Chapter 2: The U.S. Coast Guard—Orchestrating Stretch Response: How the U.S. Coast Guard Saved Victims of Katrina
Chapter 3: Reflect.com—Orchestrating Stretch Innovation: How Procter & Gamble Leveraged Innovation on the Internet
Chapter 4: Watsco—Orchestrating Stretch Opportunities: How Watsco Navigated a Perfect Storm
Chapter 5: Kryptonite Lock Company—Orchestrating Survival: How the Blogs Unlocked the Secret of Kryptonite
Chapter 6: The United Nations Joint Logistics Center— Orchestrating Humanitarian Logistics: How the UNJLC Coordinates Relief for Victims of Global Catastrophes ...