Your Five-Step Action Plan for Lifelong Negotiation Success

Life is a negotiation. As we discovered at the very beginning of this book, every single day you are engaging in this activity, even if you don’t see yourself as a “negotiator.” After all, isn’t negotiation just one person communicating with another to influence or persuade them to think, feel, or act in a certain way? This applies whether you are talking with a colleague, family member, or client. Remember, words matter, and being able to negotiate and communicate effectively is one of the most important skills you can ever learn.

In this book, you’ve learned some powerful negotiation principles, strategies, tools, and techniques, supported by real-life case studies. But knowledge ...

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