Individual di erences in communication skills: People also di er in their ability to develop
and apply basic communication skills. Some people are capable of expressing themselves, but
they cannot write clear and concise messages. Some are e ective listeners but poor speakers.
Such di culties are potential barriers to e ective communication.
Emotions: e emotional state of the person at the time of sending or receiving the message
has a profound impact on its e ectiveness.
Frame of reference: As has been discussed in the chapter on perception, people o en perceive
the same thing di erently ...
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