• e process of evolution of norms is rather slow and gradual and the same is true
about changing the norms.
• Sometimes, the conformity to norms is dependent upon the individual’s status within
the group. Some members of the group who have a higher status when compared to
the other members of the group are given the leverage to deviate.
• Compliance with the norms results in an accepted level of rewards; similarly, non-
compliance results in punishment.
Functions of Norms
According to Feldman (1984), the existence of norms within a group serves the following
purposes:
• Norms provide a re
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