Traditionally, organizations have been structured around four paradigms: function, geogra-
phy, product, and customers. e arrangement of the chosen structure is presented in the
form of an organizational chart. Depending upon the choices about the strategy that organiza-
tions make, di erent organizational designs and structure are appropriate, for one simple rea-
son—di erent designs produce di erent behaviours and di erent outcomes (Lawler 1992).
To discuss the traditional organizational structure, we take the help of a hypothetical
organization Synergy ...
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