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CHAPTER 15: ORGANIZATIONAL CULTURE
Taking Advantage of the Existing Culture
Most managers are not in a position to create an organizational culture; rather, they work in
organizations that already have cultural values. For these managers, the central issue in man-
aging culture is how best to use the cultural system that already exists. It may be easier and
faster to alter employee behaviours within the existing culture than it is to change the history,
tradition, and values that already exist (Wilhelm 1992).
To take advantage of an existing cultural system, managers must rst be fully aware of the
cultural values and what behaviours or actions ...