
Nature of Planned Organizational Change
CHAPTER 16
Sea Side Is Forced to Modernize
1991 ushered in a new era for Sea Side, the mail order
retailing agent. The company with a turnover of over a bil-
lion rupees was growing faster than ever before and was no
longer the small, home-grown catalogue store. Located in
South Kolkata, its 5,000 employees adhered to its culture
and its management practices as well as the philosophy
of its founder and chairman, Shantanu Das, “Take care of
your people, take care of your customers, and the rest will
take care of itself.” In 1991, Das decided that the company
needed to apply modern management practices to keep ...