CHAPTER 17: APPROACHES TO PLANNED ORGANIZATIONAL CHANGE
Organizational Development
Organizations are never completely static. ey are in continuous interaction with external forces.
Changing customer attitudes, new legislations, and technological breakthrough all act on the orga-
nization causing it to change. e degree of change may vary from one organization to another, but
all face the need for adaptation to external forces. Many of these changes are forced upon organi-
zations, whereas others are generated internally. Because change occurs so rapidly, there is a need
for new ways to manage. Organizational Development (OD) is a discipline ...
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