
35
CHAPTER 2: PERSONALITY
BOX 2.1 THE PERSONALITY FACTOR
In this age of competition, it is just not enough for an indi-
vidual to possess sound technical knowledge. Interpersonal
skills are also very important. The personality of the indi-
vidual plays a very important role in the process of recruit-
ment and promotion. Personality is not just an indicator of
an individual’s looks but also his attitude, confidence, and
ability to lead a team.
More and more companies today are focusing on their
service orientation, that is, the ability to provide good ser-
vice to the consumers, as employees in the organizations
have to meet and interact with customers. ...