e perceptual process begins when environmental stimuli are received through our senses.
Most stimuli are screened out; the rest are organized and interpreted based on various
information-processing activities. e resulting perceptions in uence our emotions and
behaviour towards these objects, people, and events (Cronshaw and Lord 1987).
Perceptual Selection
e phone is ringing, your television is blaring, a dog is barking outside, your PC is making
a strange noise, and you smell co ee brewing. Which of these stimuli will you ignore? Which
will you pay attention to?
Perceptual selection ...
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