It is the tendency to perceive objects as continuous patterns. Continuity is a useful organiz-
ing principle, but it may also have negative aspects. For example, the tendency to perceive
continuous patterns may result in an inability to perceive uniqueness and to detect change.
In economic or business forecasting, a common continuity error is to assume that the future
will be a simple continuation of current events and trends.
Closure
Itis the tendency to complete an object and perceive it as a constant, overall form. In other
words, it is the ability to perceive a whole object, even though only part of the ob ...
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