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Organizational Behaviour: Text and Cases
book

Organizational Behaviour: Text and Cases

by Kavita Singh
May 2024
Intermediate to advanced content levelIntermediate to advanced
500 pages
30h 14m
English
Pearson India
Content preview from Organizational Behaviour: Text and Cases
63
CHAPTER 3: PERCEPTION
Continuity
It is the tendency to perceive objects as continuous patterns. Continuity is a useful organiz-
ing principle, but it may also have negative aspects. For example, the tendency to perceive
continuous patterns may result in an inability to perceive uniqueness and to detect change.
In economic or business forecasting, a common continuity error is to assume that the future
will be a simple continuation of current events and trends.
Closure
It is the tendency to complete an object and perceive it as a constant, overall form. In other
words, it is the ability to perceive a whole object, even though only part of the ob ...
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